49. Understand the Process

Before you start trying to build traffic to your website, you need to understand the process underlying all of internet marketing. And in the end, it all boils down to getting people to your website and then impressing them once they get there. The second step involves both providing value (to build trust) and then monetizing that trust. It seems simple to lay it out this way but a basic understanding is essential before you begin implementing the strategies. This chapter describes this process in more detail and prepares you for the implementation phase.

Here is a brief video I recorded about this chapter:

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