51. Start a Podcast

Different media have different abilities to build trust. Video, for example, tends to build a lot more trust than just the written word. Why? Because you can identify more with the source of the information. Audio content is similar. When you hear a recording of someone speaking, you can hear their voice inflections and tonality. You get a much better feeling for the person because you can hear their voice. That builds trust. Podcasting is one of the best ways to capitalize on that and this chapter introduces the process and gives you some tips to making good recordings.

Here is a brief video I recorded about this chapter:

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