56. Pay-Per-Click Advertising

When you first start out in business, you commonly have lots of time and very little money. Then, as you build your client base, you have less and less time, and more and more money. Pay-per-click advertising is way for you to simply spend a few dollars and immediately drive qualified traffic to your website. Also, if you understand how the process works, you can spend LESS money than most of your competitors and get BETTER quality visitors at the same time. This chapter introduces the Google Adwords platform and how to optimize it for your business.

Here is a brief video I recorded about this chapter:


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