60. Product Launch Formula

Have something extravagant you’d like to sell? A high-ticket package? Something expensive? If so, you’ll need a powerful marketing campaign to motivate people to buy. The “product launch formula” was developed by Jeff Walker, a well-known and highly successful internet marketer. But today, his format is being used by all the major players online, and many more offline. The idea is to make your marketing campaign into an event, with a pre-defined beginning and (more importantly) an pre-defined end. In other words, it’s a limited time offer. This chapter introduces the basic structure of the product launch formula and how you can use it in your business.

Here is a brief video I recorded about this chapter:

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