61. Build Massive Credibility

These days, the process of building credibility is easier than ever. The only problem? Very few people realize all that’s required. If you plan it out right, you can record an educational CD and have it available for sale on Amazon within a few days. Better yet, you can record a DVD using screen capture software (meaning you don’t have get all beautiful before you start recording) and make that available as well. And result is that you instantly receive a bunch of credibility from the people (including your prospects and customers) that you run into. This chapter introduces the process and offers a bunch of tips to get the job done right, and quickly too.

Here is a brief video I recorded about this chapter:

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