DATE:   July 22, 2011

CONTACT:    Karen Walker, Walker & Associates    949.228.9398



CANCUN, MEX.—Patrick Schwerdtfeger (, a regular speaker for Bloomberg TV events, author of Marketing Shortcuts for the Self-Employed (2011, Wiley & Sons), and an international speaker on modern entrepreneurship, online branding and the social media revolution at conferences and business events around the world, is slated to deliver a keynote talk on Friday, July 29, at the upcoming Society of Incentive Travel Executives (SITE) Academy for Young Leaders. The event will take place at the Cancun Palace in Cancun, Mexico, from July 28 – July 31, 2011, and promises an opportunity to network and attend educational sessions with other young professionals and emerging leaders in the global travel and incentive industry.

Schwerdtfeger, whose talk is entitled “Social Media Victories – Real Businesses, Real Campaigns, Real Results,” will present practical, immediately applicable secrets and shortcuts on the latest social media technology.  Attendees will learn effective, proven tactics to attract new clients on Twitter and Facebook;  how to triple click-thru rate by including the right link formats in Tweets; ways to repurpose articles and blog posts to attract clients in LinkedIn groups; simple tricks to get high rankings in search engines; examples of what companies in different industries are doing in social media to attract new customers; the critical differences between Facebook profiles, groups, pages; and much more.

“In sessions on social media or technology, it’s easy for speakers to share their own insights and knowledge, but not how the information is useful for attendees,” says Lydia Goessel, SITE education coordinator who has booked Schwerdtfeger for other SITE events.  “It can be easy to go above attendees’ heads. But the number one thing with Patrick is that he has a great skill for grabbing and keeping the audience’s attention and enabling them to see the technical application and how it is immediately beneficial, relevant and useful to the attendee.  Attendee feedback echoes this. Patrick always gets high reviews and positive comments.”

According to Goessel, anonymous feedback from past conference attendees regarding Schwerdtfeger’s presentations consistently includes such comments as: “Clear concise easy to follow”,  “Authentic and great insight”, and “Patrick was very engaging and very credible.  He worked to ensure his presentation was relevant to attendees of all skills levels.”

For more information about the SITE Academy for Young Leaders, go to:

For more information about Patrick Schwerdtfeger, go to:


About SITE Young Leaders Program:  The SITE Young Leaders Program is designed to build the next generation of motivational experiences critical for emerging industry leaders by providing education and networking opportunities on a level and in a manner appealing directly to younger generations.

About Patrick Schwerdtfeger:  Consistently ranked among the top speakers at any event, Patrick Schwerdtfeger is an award-winning speaker for Bloomberg TV and author of Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility, and Crush your Competition (2011, Wiley & Sons). His two prior books are: Webify Your Business: Internet Marketing Secrets for the Self-Employed (2009) and Make Yourself Useful: Marketing in the 21st Century (2008). Schwerdtfeger is founder of the thriving, Berkley-based Entrepreneur and Small Business Academy, one of the 50 largest entrepreneur groups in the nation.

He speaks about modern entrepreneurship, online branding, and the social media revolution at conferences and business events around the world. He has been featured by the Associated Press, New York Times, Bloomberg Businessweek, National Public Radio’s Here & Now program and Authors Unscripted, to name a few.




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