27. The Blogosphere

This chapter introduces blogs and the new online world they have become the foundation of. Not only are blogs sometimes difficult to distinguish from other websites the differences are a bit tricky to point out. A lot of the differences are in the underlying “plumbing” of the website and how the information is organized. But either way, the end result is that blogs rank much higher on search engines like Google, BING and Yahoo! Create a blog for yourself (or your business). Without one, you’re missing most of the exciting new opportunities on today’s social internet.

Here is a brief video I recorded about this chapter:


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