28. Negative Comments

Negative comments are one of the primary reasons so many people and businesses are reluctant to participate in the blogosphere. Meanwhile, negative comments offer far more benefits than costs. This chapter encourages readers to look at negative comments differently and see the opportunities they offer. Fact is; negative comments are precisely what businesses need to improve their products or services. And when addressing negative feedback in the public domain, the response becomes available for future prospects and customers, and they become the ultimate beneficiary of the process.

Here is a brief video I recorded about this chapter:

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