31. SEO: Surrogate Homepages

Google has no inherent preference for your website’s homepage. That means any page on your website can be offered as a search listing if someone searches for a keyword phrase that particular page is best suited for. That offers significant opportunities to build your website in an optimized way, creating specific pages that deal directly with specific keyword phrases. This approach can be particularly effective when targeting location references like neighborhoods, communities, municipalities, cities and regions. The process begins by selecting the phrases you wish to target and then systematically building pages about those particular phrases.

Here is a brief video I recorded about this chapter:

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