33. Google Analytics

Google provides dozens of services free of charge. Google Analytics is just one of them, but it’s one of the most powerful and, hence, most heavily used. Google Analytics gives you first-hand knowledge of what’s taking place on your website, including who’s visiting, where they’re spending time, what they clicked on, when they left and how they found you in the first place. You can’t improve what you don’t measure. Google Analytics allows you to measure EVERYTHING and that’s a tremendous opportunity to improve your website. Oh, and by the way, Google Analytics is completely free. Take advantage of it!

Here is a brief video I recorded about this chapter:

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