34. Understand Analytics Data

A lot of people are starting to become more aware of analytics but they know just enough to be dangerous. They reference statistics incorrectly and make claims about their traffic that are entirely inconsistent with the facts … but they have no idea. Understanding analytics data is essential, not only for managing your online identity but also for NOT making a fool of yourself in public! This chapter introduces some of the more common misunderstandings in the world of analytics and offers tips on how you can use analytics to continuously improve your website.

Here is a brief video I recorded about this chapter:


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