79. Wow Your Audience

By the time you’ve reached this part of the book, you’ve created a bunch of profiles on various online platforms. You’ve demonstrated your expertise in a variety of ways in a variety of places. This is the point where we pull it all together. We want prospects, regardless how or where they found you, to know immediately that you are EVERYWHERE online. And how do we do that? We cross-link as much of your online activity as we can. Everyone uses the internet differently. We want to ensure that your prospects can interact with you in the way that THEY want, not how YOU want. This chapter lays it out so you can display the full extent of your online savvy as quickly as possible.

Here is a brief video I recorded about this chapter:


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