2. Develop Expertise

First things first: you need undeniable expertise before this whole “online thing” is going to work. The currency of the internet is content. Without content (ie. your expertise), it’s difficult to market yourself online. Thankfully, developing expertise is easier than ever and the internet is a great place to start. Between videos on YouTube, podcasts on iTunes or articles posted on online article directories, you’d be amazed at the expertise waiting for your consumption. This chapter lays out an action plan to find and absorb as much information as you possibly can. Once you’ve done that, the fun begins!

Here is a brief video I recorded about this chapter:


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