How to Repurpose Your Content Online

You might find a column posted in ClickFire, and culled from my book  Marketing Shortcuts for the Self-Employed helpful.  Here’s the column:

If you’re smart about content creation, you can create it once … and then repurpose it seven different ways! You can literally flood the Internet with your expertise and work less than most of your competition.   Think about your content as either beginner, intermediate, and advanced. The idea is to give the beginner content away for free to demonstrate your expertise and build trust with your audience. Your beginner content becomes your … read entire post

 

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