62. Social Media Mantras

“Content is King” or is it? This chapter discusses the evolution of today’s social internet and the things that matter most for today’s savvy internet users. The social media revolution has had dramatic effects on how information is received and interpreted and that has changed what is most important. Effective interaction on the social media platforms requires an understanding of what is valued and that’s what this chapter is all about. It essentially focuses on the top three things that seem to determine success on modern websites and how you can realign your approach to fit the mold.

Here is a brief video I recorded about this chapter:


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