72. Facebook: Communication

The previous chapter introduces “profiles”, “groups” and “pages” as the three “facilities” available on the Facebook platform. Each of these facilities has unique communication options with members or fans. Of course, the communication options directly affect how useful each of the facilities is for different purposes. This chapter discusses the differences between the facilities from a communication perspective and what options exist to effectively communicate with others involved in the same “group” or “page”. There are a few surprises in this chapter so definitely take the time to read through it in detail.

Here is a brief video I recorded about this chapter:


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