73. Facebook: Biggest Opportunity

There are countless ways to leverage Facebook for business but some strategies are more effective than others. Users on Facebook are able to share all types of content on their walls but some media consistently get more attention than others. Photos are a primary example. Please love photos. And when you share a photo on Facebook, it generally gets far more engagement than other types of media. Also, as the photo remains in your profile, it has a greater annuity value as well. This chapter looks at photos and the opportunities they provide for businesses on Facebook. In particular, it looks at the option to “tag” people in photos and the affects that has on the location of the photo on Facebook. In my opinion, it’s the biggest opportunity Facebook offers.

Here is a brief video I recorded about this chapter:


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