75. YouTube: Viral Content

Different types of content have different amounts of viral potential. Everybody wants viral. Everybody wants to put something on the internet and have it shared with millions of strangers from all corners of the globe. Turns out, only certain types of content really have that potential. And not surprisingly, video is at the top of the list. People like to share video. It’s fun. It doesn’t require any work. And it’s the most dynamic. So how do you demonstrate your expertise in a visual way? How can you show how your business is remarkable in a 30 or 45-second video. That’s what this video is about.

Here is a brief video I recorded about this chapter:

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