76. YouTube: Demonstrate Expertise

Demonstrate your expertise in the middle of a “raging river”. That’s my primary message throughout the book. So what’s a raging river? It’s an online destination with TONS of traffic on it. So the trick is to demonstrate your expertise in front of all those eyeballs. And the best way to demonstrate your expertise is to do so on video. This chapter looks at a few well-known people who achieved astonishing results by demonstrating their expertise (or the capabilities of their product) in a clever way in the middle of a raging river. By the way, YouTube definitely qualifies as a raging river! Read the chapter for more details.

Here is a brief video I recorded about this chapter:

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