13. Keyword Research

Keyword research is a science. The previous chapter offers suggestions on which keywords might be good to target but this chapter gives you a step-by-step process to evaluate how difficult each of those keywords would be to rank for. There’s very little point targeting a phrase like “internet marketing” or “online poker” because both of them are extremely competitive. You’ll never rank high enough for those phrases to actually get noticed by anyone. But other phrases DO have respectable search volume and are far less competitive. The result is a much shorter road to getting found on search engines and this chapter breaks it down for you.

Here is a brief video I recorded about this chapter:

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