Your website is part of your sales department. Driving traffic to your website is marketing but once they get there, your website needs to be making sales. This chapter introduces three simple questions that your website MUST answer within the first 5 seconds of being seen. Why 5 seconds? Because that’s about how much time you have before they’ll click the “back” button. The three questions are:
- Why am I here?
- Where do I look?
- What do I do?
Each question addresses a different element of your website but their impact together can dramatically increase the effectiveness of your online business.
Here is a brief video I recorded about this chapter:
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