16. Website Cornerstone: Focus

There are three cornerstones of an effective website: focus, depth and value. This chapter deals with the first one – focus. Focus is essential for ranking high on the search engines. A narrow and specific focus is one of the most important components in the search engine algorithms. This chapter offers a couple examples along with explanations so you can fully understand the role focus plays in the search engine optimization (SEO) space. In some ways, it’s counterintuitive and that makes it even more important for those starting out or expanding their online identity.

Here is a brief video I recorded about this chapter:


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