17. Website Cornerstone: Depth

There are three cornerstones to an effective website: focus, depth and value. This chapter discusses depth and the role it plays in the search engine optimization (SEO) game. Search engines like Google look for certain things when evaluating a website’s relevance. Among them is the quantity of unique relevant content – ie., depth. How much content do you have on your website? The more, the better. This chapter discusses ways to accumulate massive content without overwhelming your daily schedule. There are a number of strategies you can use and some of them have proven extremely effective with new progressive companies around the country and, indeed, around the world.

Here is a brief video I recorded about this chapter:


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