18. Website Cornerstone: Value

There are three cornerstones to an effective website: focus, depth and value. This chapter deals with value and it’s importance in bringing your website visitors back again and again. It also determines the extent to which your website visitors tell their friends and colleagues about your site. Focus and depth are critical in bringing people to your website but it is value that will keep them coming back. This chapter looks at three types of value you can incorporate into your website.

  1. Updating content.
  2. Value items.
  3. Resource tools.

The good news is that many of these things are readily available (and often free of charge) on today’s internet, and this chapter shows you a number of places where you can find them.

Here is a brief video I recorded about this chapter:


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