20. Expand the Frame

Think bigger about your business! This chapter borrows some concepts from social dynamics theory and encourages self-employed professionals and small business owners to offer solutions at a much higher price point, regardless of whether or not anyone will actually BUY them. The idea is not to eliminate your current solutions and price points but to add to them on the upper end. Take your most expensive product and multiply the price by 10. Sell something at THAT price! It immediately projects more confidence to people who are finding you for the first time. It expands the frame. This chapter explains how.

Here is a brief video I recorded about this chapter:

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