22. Beginner Content = Trust

When categorizing your content, the beginner content is given away for free. The idea is to earn the trust of prospective customers. So you populate the internet with your free content in as many different locations as possible. Your free beginner content becomes your blog posts. It becomes your podcasts. It becomes your videos. You publish articles with it. Anything. You want your beginner content to be distributed as widely as possible around the internet. But remember: your beginner content should always point back to your website where people can get your intermediate (and eventually, your advance) content. This chapter maps out a way for you to take your free beginner content and re-purpose it in seven different ways. Fun stuff.

Here is a brief video I recorded about this chapter:


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