23. Intermediate Content = List

When categorizing your content, your intermediate content is free – just like your beginner content – but ONLY in exchange for their email address. Your intermediate content is designed to build your list. Having a list of loyal email subscribers is one of the most valuable assets in your business. And by the way, if you ever sell your business, you’ll get a lot more money for it is you have a large email list that comes with it. So figure out what your intermediate content is and begin offering it to people who enjoyed your beginner content. That’s the first stage in your sales funnel. And if they request your intermediate content as well, they’re already one big step closer to the cash register! This chapter shows you the way.

Here is a brief video I recorded about this chapter:


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