25. Killer Sales Copy

Some people are convincing and other people are not. What’s the difference? It’s all in how the information is presented. Some arguments are just much more convincing than others. Well, it only makes sense to describe your products or services using the most effective arguments possible, right? That’s what this chapter is about. It introduces the “motivating sales sequence” and how you can use it to write killer sales copy for your wears. There are seven steps in the process and each one plays an important role in the final result. More importantly, the order of the seven steps is absolutely critical. Read this chapter for step-by-step instructions.

Here is a brief video I recorded about this chapter:


Beginning of Section
Previous Chapter
Next Chapter
Next Section

Please use the buttons below to share this with friends and business colleagues.