40. Outbound Links = Currency

How do you accumulate brownie points with other bloggers? Link to them! Once you start linking out to other bloggers, they will quickly become aware of you (good news) and check out your stuff. If they like what they see, they might just start linking back to you too – even better news. Outbound links are the currency of today’s blogosphere. Let go of the scarcity mentality and embrace the abundance mentality. Link to everyone you can. Get in the habit of linking out to other bloggers in your field. It will get you beautifully weaved into the online community in your field and that will pay dividends forever. The chapter goes into this in more detail and discusses the justification of this approach.

Here is a brief video I recorded about this chapter:

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