45. Social Bookmarking

Social bookmarking was one of the leading technologies of the social media revolution. These platforms (including DIGG, delicious, stumbleupon and reddit) allow you to bookmark your favorite websites online, rather than to your favorites. If you simply save them to your favorites, you need to have your own computer to access them. But if you post them online, you only need an internet connection to access your favorites from anywhere in the world. Better yet, these platforms aggregate the activity of all their users, allowing anybody to see the top-bookmarked websites in the world, not according to some search engine algorithm but according to their peer group. That’s a fascinating shift and one that was immediately embraced by the young tech-savvy community. This chapter describes it in more detail and shows you how you can use this technology to gain a global audience for your work.

Here is a brief video I recorded about this chapter:


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