46. Online Branding

Online branding is the process of leveraging other high-ranking websites to build exposure for your own business. Take Yahoo! Local for example. By listing your business on Yahoo! Local, you will most likely show up in Google search results, even if you don’t have your own website. The same is true for CitySearch, Google Places, Yelp and many others. This chapter explains the process as well as the potential and ends with recommendations on how to get started.

Here is a brief video I recorded about this chapter:


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